The Mountain

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Do you sit down to mix and feel like the task is so large that you just can’t bear to begin? It can be daunting, especially if there is a lot to sort out or any re-conceiving to do. When you don’t know what to start with, choose the most obvious and menial. It could be grouping drums, rolling off rumble, listening for phase issues, tuning stuff, muting stuff -whatever. There is always something obvious to do that doesn’t require inspiration. Do those things. It’ll take time. While you’re at it the music will be infiltrating your brain. At some point the inspiration will strike, and when it does, you’ll have gotten a bunch of useful busy work out of the way and the session will be all nice and organized for you to make your masterful moves.

Vote with your wallet

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The more I think about my previous post, the more adamant I feel about it. Itunes’ no-credits policy is extremely bad for musicians, producers, engineers, studios, mastering folks, etc. Let them know you want credits. If at all possible, spend a few extra moments and try to find a site that does support credits and buy your music there instead of itunes. Then let them you did so and for what reason. If there is a market call, they will respond.

That is all, thank you.

where credit is due

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Once upon a time, in an ancient land, there were album credits. Big round vinyl LPs had inside sleeves or booklets on which everyone involved in the making of that record was named. Not just every last writer, musician, producer, and recordist, but even A&R, booking agents, legal people, etc. Lyrics too! When CDs came along, that got trimmed a bit with the smaller format and certainly became less enjoyable to read the tiny print. Now that the vast majority of sales are digital, I would think a resurgence of credits is in oder. After all, the cost of crediting and linking to everyone’s websites is so minuscule that it hardly bears mentioning. Instead, the opposite is true. I really don’t know why, but I do know that itunes has a policy of not accepting credits and external links. Same with Amazon. This is very bad for people like us.

If you’re reading this then you are involved in making music in some way and you want your name to appear on your work. It’s good for your spirit and your business. It’s also good karma to credit folks who contributed in obscurity, often for little or no money. Links and linkbacks help people find new music and learn about you and what you do. Perhaps you like the drumming on some record. You find out who the drummer is, follow them, find other things they’ve done, and so on. There’s no downside that I can see. As for itunes’ policy, I can only assume that it’s a human resources cost thing. Also they want people to stay on their site and not be lead outside by links or distracted by credits.

I encourage everyone who is making and selling music to steer people towards bandcamp.com, tunecore.com, your own website, or any other sites that support credits. Furthermore, when you make your layouts and design your sites, include full crediting and links! It’s the right thing to do and it’s good for you.

UPDATE 5/8/11:

Here is a really simple, clever, and righteous way Sarah Fimm got around the deplorable itunes no-credits policy. She embedded it in the track titles! Have a look and a listen here. Nice work Sarah!